Start or grow a business for good.

Matthew Cottle

Stuttering King Bakery

“I couldn’t find a job in my field. SEED SPOT provided me with the direction to start my own business.”

Matthew participated in the first Full-Time Program at SEED SPOT's Phoenix location in 2012. He came to SEED SPOT having no background in business, but a dream to start his own bakery. Matthew is autistic and was finding that many business owners were uncomfortable with adults like him because of their lack of understanding. Matthew just wanted to be a baker and make exceptional pastries for everyone to enjoy. So he decided, “If you can’t beat em’ go around them!”

Matthew’s dream turned into Stuttering King Bakery, a bakery with a mission to train and employ autistic adults. His training program is modeled after the old-fashioned way of apprenticeship, consisting of hours of 1-on-1 tutoring. His bakery helps the 90% of autistic adults that are left unemployed or employed in very mundane and uninteresting jobs with no hope for advancement.

Impact from SEED SPOT

  • SEED SPOT’s mentors taught me the basics to incorporate and insure my business.
  • SEED SPOT’s mentors helped point me in the direction that I needed to turn my idea into a business. They helped me introduce wholesale with my retail business.
  • SEED SPOT gave me a deep understanding of the concepts that I needed to grow.
  • SEED SPOT taught me best practices for marketing and branding.
  • SEED SPOT provided me with great exposure to the community and important local connections.

Stuttering King Bakery Today


Starting my own bakery after SEED SPOT was my dream and three years after, I am doing very well. I am currently working out of an at-home bakery, and the next step is to open a stand-alone bakery. I provide delicious pastries to coffee shops, farmer’s markets, corporations, and individual orders. I want everyone to love and enjoy wonderful home-baked, hand-crafted gourmet pastries. I am looking to train as many autistic adults that have a true passion for baking!

I have been asked to speak to high schools, at conferences, and meetings about employment for people with autism and what it takes to succeed. I speak to a lot of families and love to be an inspiration and encourage them. The primary obstacle that I have to deal with is learning how to balance being very busy and sometimes too slow. Next is trying to grow and start employing other people, meeting payroll, insurance, and all that comes with owning your own business. It’s scary to take that next step and to plan for the future.


Matthew wants to inspire everyone in the autism community to make their dreams come true and to persevere tirelessly for success -- because they deserve nothing short of incredible. And to quote the bakery’s own inspiration, King George VI, “The highest of distinctions is service to others.”

Stuttering King Bakery has been featured on multiple platforms: the AZ Tech Beat, AZ Big Media, and the Downtown Devil. In 2016, CBS News featured Matthew as “One of 20 Inspiring people on the Autism Spectrum.”

I want to grow my business and my apprenticeship many times over. Entrepreneurship is a wonderful opportunity to change not only your life but the lives of others. It comes at the price of a lot of hard work and long hours, but I think it's worth it!

I love what I do and can’t wait to grow and grow.


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