The Retail Brand Accelerator
IMPORTANT DATES
Priority Consideration Deadline:
December 16, 2024
Final Application Deadline:
January 20, 2025
Program Dates:
February 17 to April 25, 2025
Fully-funded 10-week accelerator for maturing, diverse-founded retail brands
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Retail Brand Accelerator, made possible by funding from Walmart through the Walmart.org Center for Racial Equity, provides tailored education, mentorship, and resources that prepare diverse founders to breakthrough and succeed in mass retail. Ultimately, we aim to leverage the power of business ownership to build a more inclusive and equitable economy.
This intensive virtual 10-week accelerator is designed for maturing consumer packaged goods (CPG) brands looking to scale into mass retail. Participants will refine their sales presentations and processes, increase their inventory and supply chain capacities, build a stand-out brand identity, and be guided through retailer compliance requirements. The program includes a series of virtual workshops and 1:1 tailored mentoring aligned to the supplier criteria required by major retailers.
Key Program Outcomes
Alumni Outcomes
SEED SPOT alumni ventures have achieved extraordinary success over the past 10 years!
$399M
Revenue Generated
$196M
Funding Raised
9,719
Jobs Created
89%
Underrepresented Founder
“As a young Black entrepreneur, I knew that creating my own business was my calling, from selling candy in elementary school to owning my first business selling vintage clothing in college.
"While visiting my home town of Accra, Ghana, I witnessed an epidemic —the bleaching of Black skin—and I just knew I had to do something. I founded CocoaShea to showcase Black women who love their skin, celebrate imperfections, and heal us from the inside out.”
- Charlene Osei, Founder and CEO of CocoaShea
Program Snapshot
Who is this Program For?
Maturing Brands Ready for Retail
Consumer Packaged Goods (CPG)
Underrepresented Founders
Let's talk about your venture!
Miranda Williamson SEED SPOT Director of Recruitment to discuss the program's fit for your unique business needs!