The Retail Brand Accelerator
Fully-funded 10-week accelerator for maturing, diverse-founded retail brands
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The Retail Brand Accelerator, made possible by funding from Walmart through the Walmart.org Center for Racial Equity, provides tailored education, mentorship, and resources that prepare diverse founders to breakthrough and succeed in mass retail. Ultimately, we aim to leverage the power of business ownership to build a more inclusive and equitable economy.
This intensive virtual 10-week accelerator is designed for maturing consumer packaged goods (CPG) brands looking to scale into mass retail. Participants will refine their sales presentations and processes, increase their inventory and supply chain capacities, build a stand-out brand identity, and be guided through retailer compliance requirements. The program includes a series of virtual workshops and 1:1 tailored mentoring aligned to the supplier criteria required by major retailers.
Key Program Outcomes
SEED SPOT alumni ventures have achieved extraordinary success over the past 10 years!
“As a young Black entrepreneur, I knew that creating my own business was my calling, from selling candy in elementary school to owning my first business selling vintage clothing in college.
While visiting my home town of Accra, Ghana, I witnessed an epidemic —the bleaching of Black skin—and I just knew I had to do something. I founded CocoaShea to showcase Black women who love their skin, celebrate imperfections, and heal us from the inside out.”
- Charlene Osei, Founder and CEO of CocoaShea
Who is this Program For?
Maturing Brands Ready for Retail
Consumer Packaged Goods (CPG)
Let's talk about your venture!
Connect with Miranda Williamson, SEED SPOT Director of Recruitment, to discuss the program's fit for your unique business needs!