Marketing
Calendar of Events
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Seasonal Marketing
Seasonal Marketing
This workshop covers strategies for using seasonal trends and events to boost your marketing efforts. Learn how to align your campaigns with the calendar, create timely content, and engage your audience effectively throughout the year.
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Crea una marca personal memorable
Crea una marca personal memorable
En un mundo cada vez más competitivo, una marca personal fuerte es clave para destacar y abrir nuevas oportunidades. En este taller, aprenderás estrategias efectivas para definir, desarrollar y comunicar tu identidad de manera auténtica y poderosa. Exploraremos:✅ Los pilares fundamentales de una marca personal sólida.✅ Cómo identificar y potenciar tus valores, propósito y diferenciadores.✅…
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Cómo construir una marca efectiva
Cómo construir una marca efectiva
¡Este taller enseñará a los participantes cómo construir una marca efectiva como pequeño negocio, incluyendo su logotipo, sitio web, redes sociales, alianzas estratégicas, y mucho más!
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DIY Design: Create Professional-Looking Images for Social Media and Your Website (English)
DIY Design: Create Professional-Looking Images for Social Media and Your Website (English)
Did you know that all Startup Spring Training branding was built using Canva? You can do it too! In this hands-on session, you’ll learn how to create eye-catching graphics for your social media and website using Canva, a free and easy-to-use design tool. No design experience? No problem! We’ll cover the basics, explore ready-made templates,…
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Beyond Translation: Crafting Culturally Relevant Marketing
Beyond Translation: Crafting Culturally Relevant Marketing
In today’s diverse U.S. market, translating your content isn’t enough—cultural connection is key. This interactive workshop will teach participants how to go beyond simple translation and create marketing strategies that truly resonate with bilingual and bicultural audiences. What Participants Will Learn: ✅ The difference between translation and transcreation ✅ How to craft bilingual content that…
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Branding 101
Branding 101
What You'll Discover 👉Crafting Your Identity: Define your brand’s purpose and connect with your ideal audience. 👉Winning Marketing Strategies: Explore affordable and impactful ways to grow your reach, from social media tactics to local networking. 👉Storytelling That Sells: Learn how to share your journey and build trust with your customers. Measuring Success: Master the basics…
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The Psychology of Communication: How to Connect Authentically with Your Audience
The Psychology of Communication: How to Connect Authentically with Your Audience
Great marketing is not just about what you say. It is about how your audience feels when they hear it. This session will discuss the psychology behind effective communication, storytelling, and audience connection. You will learn to craft messages that resonate deeply, drive engagement, and inspire action. Whether you are writing copy, creating campaigns, or…
Mas allá de la traducción: Desarrolla campañas de marketing culturalmente relevantes.
Mas allá de la traducción: Desarrolla campañas de marketing culturalmente relevantes.
En el diverso mercado actual estadounidense, traducir su contenido no es suficiente: la conexión cultural es clave. Este taller interactivo enseñará a los participantes cómo ir más allá de la simple traducción y crear estrategias de marketing que realmente resuenen en audiencias bilingües y biculturales. Lo que aprenderán los participantes: La diferencia entre traducción y…
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LinkedIn 101
LinkedIn 101
En este workshop aprenderás cómo aprovechar LinkedIn para potenciar tu marca personal y empresarial, mejorar tu visibilidad profesional y generar oportunidades de negocio. A través de estrategias prácticas y herramientas…
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Conceptos básicos de la marca
Conceptos básicos de la marca
Lo que descubrirás 👉Cómo crear tu identidad: define el propósito de tu marca y conéctate con tu audiencia ideal. 👉Estrategias de marketing ganadoras: explora formas asequibles e impactantes de aumentar tu alcance, desde tácticas de redes sociales hasta redes locales. 👉Narrativas que venden: aprende a compartir tu recorrido y a generar confianza con tus clientes.…
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DIY Design: Create Professional-Looking Images for Social Media and Your Website (English)
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