SEED SPOT is proud to partner with Walmart to host a Road to Open Call event! Road to Open Call is an in-person opportunity to pitch to Walmart buyers. Designed specifically for founders in the D.C., Maryland, and Virginia (DMV) region, this exciting opportunity aligns with Walmart’s 10-year, $350 billion commitment to source products from emerging brands that have goods made, grown, or assembled in the U.S. If you’re an entrepreneur with a shelf-ready product, this could be the chance to showcase your brand, receive live feedback, and potentially secure a spot at the 2025 Open Call at Walmart’s headquarters.
Join SEED SPOT and Walmart for a unique opportunity to pitch your product directly to Walmart category buyers. Let your innovation, mission, and craftsmanship shine at the Road to Open Call!
What to Expect:
- Pitch live to Walmart buyers in Baltimore on May 13th.
- Selected entrepreneurs will participate in up to two virtual prep workshops in early April with accompanying mentorship hosted by SEED SPOT.
- Selected entrepreneurs will be assigned a 30-minute meeting with Walmart buyers, where they will pitch their products and engage in a conversation with them.
- Participants will receive in-person feedback and mentorship from Walmart representatives.
- Walmart will invite well-qualified entrepreneurs to pitch live at its 2025 Open Call event in Bentonville, AR, through a fast-pass opportunity.
Who Should Apply?
This opportunity is for brands that:
- Have a product that is made, grown, or assembled in the United States.
- Have previous retail and online sales experience and are looking to expand into national retail, including mass-market retailers like Walmart.
- Have a shelf-ready product across any Walmart product category that is complete with approved packaging and UPCs.
- Have strong marketing and social media strategies.
- Are eager to refine their pitch and retail strategy with expert guidance.
Get Involved!
We’re excited to support entrepreneurs on their journey to Open Call. Here’s how you can participate:
- Apply by March 31: If you’re a brand ready to take your business to the next level, apply today! Applicants will be accepted on a rolling basis so get it in early!
- Submit your application today!
- Please reach out to kathleen@seedspot.org with any questions.
Together, we can bring more mission-driven and locally made products to mainstream retail and create more opportunities for American entrepreneurs. Join us on Road to Open Call and take the next step in growing your brand!
