Start or grow a business for good.
Retail Brand Accelerator

Emerging Brand Accelerator

Accelerate your emerging brand for retail readiness

IMPORTANT DATES

Priority Consideration Deadline:
June 30th, 2025

Final Application Deadline:
July 14th, 2025

Program Dates:
August 4th to October 8th, 2025

Virtual 10 - week accelerator for emerging, diverse-founded retail brands

Emerging Brand Accelerator provides tailored education, mentorship, and resources that prepare diverse founders to break through and succeed in retail. Ultimately, we aim to leverage the power of business ownership to build a more inclusive and equitable economy. 

This intensive virtual 10-week accelerator is designed for early-stage brands in revenue looking to scale into retail. Participants will refine their sales presentations and processes, increase their inventory and supply chain capacities, build a stand-out brand identity, and be guided through retailer compliance requirements. The program includes a series of virtual workshops and 1:1 tailored mentoring aligned to the supplier criteria required by retailers.

Key Program Outcomes

Preparation to Grow

Meet retail buyers and distributors

  • Build key distribution partnerships with mass retailers that generate new purchase orders and retail placement
  • Hone sales presentations, collateral, and sampling to break into new markets

Direction

Learn the inner workings of mass retail sales and supply

  • Level up your business skills to meet your industry product expertise
  • Refine your business model and financials to anticipate cash and inventory needs
  • Prepare to shine at buyer meetings and tradeshows with expert coaching

Capacity Gains

Scale fulfillment capabilities and efficiencies

  • Structure your growth and scale goals into an achievable strategic plan
  • Complete the Supplier Readiness Checklist that major retailers use for new suppliers

Recognition

Obtain the business certifications that retailers care about

  • Actively pursue and obtain one or more relevant national small business certifications recognized by major retailers
  • Receive placement on the retail product discovery platforms that buyers use

Alumni Outcomes

SEED SPOT alumni ventures have achieved extraordinary success over the past 10 years!

$399M

Revenue Generated

$196M

Funding Raised

9,719

Jobs Created

89%

Underrepresented Founder

Southeastern Roastery serves more than just coffee—it supports regenerative agriculture and promotes sustainability. This coffee is the solution for conscious consumers seeking to make an impact while indulging in delicious, high-quality, and creative coffee.

 - Candy Schibli, founder of Southeastern Roastery

emerging Brand accelerator. Picture by Joanne S. Lawton

Program Snapshot

Weekly Agenda

  • Group training sessions on Tuesday & Thursday 1:00-2:00 pm ET
  • Pitch coaching with mentors and investors
  • Tailored mentorship on your business
  • Office hours with industry experts
  • Independent assignments for business growth
  • Work 1:1 with dedicated mentors who believe in your mission

Learning Topics

  • Brand Strategy & Positioning: 360-degree planning that provides tools, support, and resources needed to support growth into mass retail.
  • Mass Retail Selling Environment: Training from cross-functional retail experts (established brands, retail buyers, and distributors) on what is required to successfully launch, grow, and thrive in a national, omnichannel retail environment.
  • Supply Chain, Manufacturing & Logistics: Deep dive into production, packaging, and the supply chain management capabilities needed for mass retail.
  • Building Team: Strategies for building teams and advocates that support scale.
  • Budgeting, Costs of Goods, and Funding Projections: A critical module on financial planning, developing an expense roadmap, and raising capital.
  • Sales Presentations: Opportunities to pitch directly to potential buyers, distributors, partners, and investors.

Who is this Program For?

Emerging Brands

Consumer Packaged Goods (CPG)

Underrepresented Founders

  • Early-stage brands include businesses that have achieved growth milestones that may include, but are not limited to, demonstrated recurring monthly sales, multiple team members or hired staff, a consistent brand identity, shelf-ready packaging, relevant industry approvals secured or in process, a multi-SKU product line/assortment, and active sales channels (online or otherwise).
  • We recognize underrepresentation as the lack of proportional inclusion across various identities, encompassing but not limited to: BIPOC (Black, Indigenous, and People of Color); individuals who identify as women, transgender, and non-binary; those with diverse abilities; individuals from low- or moderate-income backgrounds; military veterans, active-duty personnel, and military spouses; members of the LGBTQIA+ community; immigrants or first-generation citizens; and individuals residing in rural communities.

Let's talk about your venture!

Miranda Williamson

Miranda Williamson SEED SPOT Director of Recruitment to discuss the program's fit for your unique business needs!