Beyond Translation: Crafting Culturally Relevant Marketing
March 17 @ 12:00 pm - 1:00 pm MST
Virtual Event
Location/Localización: Online on Zoom
Language/Lingua: English
About the Event
In today’s diverse U.S. market, translating your content isn’t enough—cultural connection is key. This interactive workshop will teach participants how to go beyond simple translation and create marketing strategies that truly resonate with bilingual and bicultural audiences.
What Participants Will Learn:
✅ The difference between translation and transcreation
✅ How to craft bilingual content that feels authentic and engaging
✅ Best practices for reaching and connecting with U.S. Latino audiences
✅ Real-world examples of brands doing it right (and wrong)
✅ Hands-on exercises to apply these strategies to your own business
Who Should Attend?
Business owners, entrepreneurs, and marketing professionals looking to expand their reach
Social media managers and content creators targeting bilingual audiences
Anyone interested in learning how to market effectively to Latino consumers.
Attend On Zoom
RSVP to receive the Zoom link by email. Click the link in your email to tune in at the time of the event.
Meet the Speaker
Gabriela Erikson
Gabriela is the founder of Purple Nomad Media, a bilingual marketing agency specializing in strategic digital campaigns that help businesses grow and connect with diverse audiences. With over six years of experience in the marketing industry, she has worked with companies across Arizona and nationwide, focusing on developing impactful marketing solutions tailored to Hispanic businesses.
Beyond her professional work, she is committed to community engagement and currently serves as the Director of Marketing for Prospanica, a nonprofit organization dedicated to supporting the professional advancement of Hispanic leaders. Originally from Colombia, the United States is the third country she has lived in, allowing her to bring a truly multicultural perspective to her work in the marketing industry.