Start or grow a business for good.

Saidah Farrell

Mentor In Residence
Saidah Farrell

"Don’t just satisfy your customers, delight them"

Warren Buffet

Saidah Farrell is the founder and CEO of Olivia Rose Confections, an artisan marshmallow and gourmet hot chocolate brand based in Shaker Heights, Ohio, that she launched in 2012 and that includes the Marshmallow of the Month Club and Joy Craft Cocoa.

She teaches entrepreneurship at the Tri-C Center for Entrepreneurs and has mentored nearly 40 entrepreneurs, helping them increase their revenue and raise money through pitch competitions. A Goldman Sachs Black in Business and 10,000 Small Businesses graduate, she is opening KneadED Cooperative Bakery & Cocoa Café, a cooperative bakery and entrepreneurial training hub in Shaker Heights.