Prioritize the problem you're solving over the way you solve it.
Lauren is the Phoenix Director of Entrepreneur Initiatives for SEED SPOT and leads and designs programming for every entrepreneur who comes to SEED SPOT Phoenix. Lauren has worked directly with hundreds of early-stage startups in her career that represent industries from technology to healthcare, education, consumer packaged goods, nonprofit, and more. An expert in user-driven innovation, Lauren has been featured at conferences, in news media and startup blogs, and has led innovative corporate training programs at American Express and Ernst & Young.
Lauren is a native Arizonan who graduated with honors from the University of Arizona after completing original research on MySpace users’ brand friendships. She started her career at a venture-backed toy company where she launched dozens of new products into retailers like Walmart, Toys R Us, and Party City. She later designed and created her own cosmetic brand that she had the privilege to sell to Ulta Beauty and Sally Beauty, and spent time as a Market Research Manager for brands such as MillerCoors and ConAgra.
Prior to SEED SPOT, Lauren served as Program Director for Tallwave’s High Tide tech startup accelerator program and joined one of the programs’ ventures, LocalWork.com, as Director of Marketing.
Lauren is fascinated with the relationship between successful brands and their users, and is extremely passionate about supporting entrepreneurs through programs, mentorship, services, education, and encouragement! She serves on the board of directors for Social Enterprise Alliance and chaired the Mentor Program for Phoenix Startup Week in 2016.